This week fellow client and team member, Leigh Fowler, schools us on some great tips for saving time and money when dealing with your online marketing campaigns. Enjoy!<\/p>\n

<\/a>6 Strategies to Save Time & Money with YOUR Online Marketing<\/b><\/p>\n

by Leigh Fowler, Rise Media + Design<\/em><\/strong><\/p>\n

A lot of business owners know the importance of online marketing for their business but they just don\u2019t know where to get started, or how to take it to the next level.<\/p>\n

Not only that \u2013 but once you get started \u2013 it can be so overwhelming with all the options, platforms and constantly updated systems that are available to us that our time and budget will be affected -\u2013 so it\u2019s important to be efficient and effective with your online marketing.<\/p>\n

I\u2019ve come up with a list of key action steps that will help you get started with your online marketing \u2013 but also save you time and money \u2013 because this approach will be strategic in nature!<\/p>\n

Strategy #1 \u2013 DEFINE YOUR OBJECTIVES<\/b><\/p>\n

Before you even start posting on Facebook or blogging on your website, it\u2019s important to create a plan with clear objectives that is really going to keep your marketing on track. This is so important. You can\u2019t just randomly post things or upload photos with no clear agenda or objectives. What you do online represents your business \u2013 so if you do it haphazardly that will also reflect how people view your business. It\u2019s really important to sit down and define what you\u2019re trying to do. Once you know that, it\u2019ll be easier to decide what platform is going to do that for you.<\/p>\n

Strategy #2 \u2013 PLAN FOR CONSISTENCY<\/b><\/p>\n

Put together a style guide to maintain your consistent branding messages, keywords, and calls to action for your consumer base. This is really important, especially as your team grows. You must be able to hand this manual off to anybody, and they can continue with the same tone and feel of your marketing and key messages.<\/p>\n

Within that style guide, I would also differentiate between the different platforms that you\u2019re going to be using, and the different tools, processes, language and formats that your team will need to follow when updating of your online platforms.<\/p>\n

Strategy #3 \u2013 BRANDING ELEMENTS<\/b><\/p>\n

Consider how you want to be perceived when you brand each of your online marketing initiatives. Are they consistent? Are the same key messages coming across? Are you logos and tag lines the same across each platform? Are things done to spec and are consistent with the standards for optimum viewing on each platform?<\/p>\n

Strategy #4 – ANALYTICS<\/b><\/p>\n

If you don\u2019t already have it installed on your website, I suggest you download Google Analytics and review your results regularly. What you can find and pull from here is quite fascinating \u2013 you can learn more about the customers you already have \u2013 the people who are already visiting your website. This information will help you make informed decisions on key content areas and the outcome of each of your strategies.<\/p>\n

If you do have a search bar installed on your website, look up what the top searches are. You can also, through the Google Analytics of your website, find out what your top content pages are. What are your consumers and potential customers gravitating towards? What topics, what content pieces, and what sections?<\/p>\n

Knowing this piece of information is really going to help you connect with your consumer base online. It\u2019s also going to help you form your content plan for your marketing initiatives. You can even start pulling from those sections when you start posting on different platforms. This is really good, strategic information based on the people who are already coming to your website.<\/p>\n

Strategy #5 \u2013 PRODUCE A SCHEDULE<\/b><\/p>\n

Produce a schedule. You want to teach and train your audience on what to expect from you, and you want to be consistent with that. If you\u2019re posting regularly or if you\u2019re blogging, they know they can come back in a couple days and you\u2019ll have some new posts up there. So be really clear about what your consumer base and your fan base can expect from you.<\/p>\n

Strategy #6 \u2013 MAXIMIZE YOUR LANDING PAGES<\/b><\/p>\n

You want to maximize your opt-in pages. These are sometimes called squeeze pages or landing pages \u2013 but basically they are the pages that people arrive on once they\u2019ve clicked through your marketing campaign. When your marketing efforts bring your ideal customers to your website, you want to make sure you have a way to connect with them, otherwise, your marketing efforts will be for naught.<\/p>\n

<\/a> Download 9 more ways<\/i><\/b> to save time and money with your online marketing by downloading Leigh\u2019s Free Guide to Saving Time & Money with online marketing at risemediadesign.com<\/a>.<\/p>\n

Make sure to catch Leigh\u2019s upcoming webinar, hosted through the Company of Women on October 1 at 1pm EST. You can register here<\/a>. <\/b><\/p>\n

Need more help specific to your business?<\/strong> Pick Leigh\u2019s brain during a free strategy session, available on Fridays! Schedule one today<\/b><\/a>!<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

This week fellow client and team member, Leigh Fowler, schools us on some great tips for saving time and money when dealing with your online marketing campaigns. Enjoy! 6 Strategies to Save Time & Money with YOUR Online Marketing by Leigh Fowler, Rise Media + Design A lot of business owners know the importance of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3371","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"\n